HR experience. Benefits expertise. A personal “why.”
Valeria Dominguez has spent her career on both sides of employee benefits: 10 years in Human Resources and benefits administration, and 15 years helping employers and employees through Colonial Life.
She understands the pressure HR teams face—and the reality that every benefits decision impacts real people, real families, and real life.
“I wish we had known something like this existed.”
Taking care of people became personal.
When Valeria’s mother was diagnosed with cancer, she saw how quickly a health crisis can become a financial one.
Later, when she learned how cancer insurance can help during a covered illness, one thought stayed with her:
That experience is why her team leads with education—before enrollment, not after.
Education before enrollment.
Valeria doesn't believe success should simply be measured by how many policies are sold.
It starts with whether employees understand what they have and what is available to them.
That's why her organization emphasizes one-on-one Benefit Counselors, bilingual education, and conversations employees can actually understand.
Because giving employees the ability to make informed decisions is part of taking care of them.
Building people is part of building the business.
Valeria's leadership philosophy extends beyond clients and employees.
Developing people has become an important part of the organization she has built.
Today, her team includes 60+ professionals supporting employers and employees, and her office has been recognized within Colonial Life not only for production, but also for developing people, client retention, and employee participation.
That distinction matters to Valeria.
Growth isn't simply about writing more business.
It's about building a team capable of serving people well as the organization grows.
Supporting employers and employees with bilingual education and enrollment, benefits administration support, and year-round service.
Recognized for leadership and performance.
Valeria's work has earned recognition within Colonial Life for leadership, performance, development, and service.
2025 DGA Premier Office of the Year
5× President's Club Attendee
7× Leaders Conference Attendee
Leadership Development Conference Attendee, Presenter & Panelist
Circle of Honor Member
Based in El Paso. Built to serve beyond it.
Valeria Dominguez's office is based in El Paso, Texas, with a strong presence throughout Southwest Texas and New Mexico and multi-state capabilities across Texas, New Mexico, California, Colorado, and Nevada.
Whether working with a local employer, a complex multi-location workforce, or alongside a benefits broker, the mission remains the same:
Make benefits easier to offer, understand, and manage.
Start a conversation with Valeria Dominguez’s team.